Explaining our Analytics

SUMMARY

Table with summary of all your LinkTo videos

Clicking on the title of your video to gain more detailed analytics of that individual video:

Summary page provides statistics on:

  • Number of times your video player loads
  • Number of views of your video
  • Number of people who have clicked on at least one interactive item on your video
  • Engagement Rate - Percentage of people who have clicked on at least one interactive item on your video against views

Player loads/ views/ interactive users

Shows number of times video has been loaded, viewed and how many people clicked on at least one hotspot.

Graph with the number of times that the video player has been loaded, views and the number of users

Clicked objects

Tracks each interactive hot spot and exactly when during the video viewers clicked on it.

Graph with the clicked interactive objects

Views over time

Tracks duration of all views.

Graph that tracks how people are watching your video

Hotspot statistics

Shows how many times the information that your hot spots link to has been viewed, as well as how many people have clicked to copy the embed and/or link codes.

Table with the page views figures

Download report

Finally, you can download a full report in the form of a spreadsheet, which also provides click through rates against views of each of your Hot Spots.

Page where you can download your report